Prague City Hall is spending around Kč 2.4 million on a marketing campaign in London in May to entice UK residents to visit the Czech capital during the summer Olympics. The campaign will not however feature beer — the prime attraction of the Czech Republic for many Britons — as originally planned due to British advertising standards banning the association of alcohol with sport.
Prague has kept its place in a worldwide cost ranking of cities but is now ranked as more expensive than neighbor Bratislava and more costly than all British cities with the exception of London. The Czech capital also comes out as more costly than the main Dutch city, Amsterdam.
A Czech/Austrian architect is getting the kind of high-profile exhibit that should help solidify his rightful place among 20th Century modernist masters. The Adolf Loos Season at the Royal Institute of British Architecture (RIBA) runs until May 3. Given that Loos was a Brno-born Austrian, it is fitting that the exhibit is backed by a Czech-Austrian partnership.