Petr Havel|07.07.2011

Czech food producers take promotion into own hands

Food products sold in the Czech Republic carry a wide range of quality marks, awards and origin labels such as KLASA, Czech Made, Česká kvalita and Česká chuťovka (Czech delicacy). There are also 13 regional competitions for Best Product of the Year, alongside annual awards such as best bread, best dairy product among the many others. Is there room (or a necessity) for the PKČR’s new ‘Czech Produce’ label?