Public Affairs uses guerilla marketing to destroy ‘traitors’

The junior coalition Public Affairs party has established a team of paid Internet ‘commentators’ to sway public opinion

Martin Shabu | 26.05.2011

Public Affairs (VV) — the smallest of the three ruling coalition parties — is paying a team to post comments on articles about the party published on the Internet, the party’s former PR manager, Alena Maršálková, told Czech position. Within party circles the team’s members are referred to as the “guerillas” after guerilla marketing. Maršálková’s claim was backed up by VV deserter Jaroslav Škárka.

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